Crafting Nature's Embrace: 2024 Hand Soap Design

Embarking on the 2024 Trend: Crafting a Natural Hand Soap Brand in Adobe Illustrator

As the world tilts more towards sustainability and eco-friendliness, it’s no surprise that the trend for 2024 is gravitating towards natural products. In the realm of design, this trend is more than just a fleeting moment—it’s a movement. One such product riding this green wave is hand soap, a staple in homes and businesses alike. Today, we’re diving into how to design a brand for a natural hand soap named “Papaya” using Adobe Illustrator, a tool renowned for its precision and versatility in the design world.

Setting the Stage: Preparing Your Workspace

The journey begins with setting up your workspace in Adobe Illustrator. Choosing the right canvas size is crucial, and for this project, a rectangle measuring 464 by 324 pixels will serve as your starting point. This size is ideal for packaging design, providing ample space for creativity without overwhelming the viewer. Following this, another rectangle, slightly larger at 464 by 389 pixels, is placed, setting the foundation for the design to unfold.

Color Me Vibrant: Selecting Your Palette

A natural hand soap brand like Papaya demands a color scheme that’s both vibrant and reflective of its organic roots. The tutorial specifically mentions utilizing a palette that draws from the rich colors of the papaya fruit itself. Think warm yellows, refreshing greens, and deep oranges. These colors are not just visually appealing but also evoke the natural ingredients that Papaya prides itself on.

Bringing Papaya to Life: The Design Process

The core of this brand’s design lies in its representation of the papaya fruit. Using Adobe Illustrator’s powerful tools, such as the Pen Tool and the Curvature Tool, the shape of the papaya is meticulously crafted. The process involves adding and manipulating anchor points to create a realistic depiction of the fruit, complete with rounded corners and smooth curves. The addition of shadows and highlights brings depth to the design, making the papaya leap off the label.

Accentuating with Elements: Adding the Finishing Touches

No design is complete without attention to detail. For Papaya, this means incorporating elements that complement the main design and reinforce the brand’s natural ethos. Abstract shapes and tropical leaves are introduced using tools like the Brush Tool and the Rectangle Tool, imbued with colors that harmonize with the overall palette. These elements not only add visual interest but also connect the product with its natural origins.

Typography and Text: Conveying Information Beautifully

Typography is the voice of your brand. For Papaya, selecting fonts that resonate with the product’s natural and organic qualities is essential. The tutorial suggests using a combination of serif and sans-serif fonts, with variations in weight and style to create hierarchy and interest. The choice of colors for the text, particularly shades that complement the overall design, ensures that the packaging communicates effectively and aesthetically.

Seeing Your Design in the Real World: Utilizing Mockups

After pouring your creativity into designing a brand, it’s exhilarating to see how it will look in real life. This is where mockups come into play. Websites like Envato Elements offer a plethora of mockup options that can bring your design to life. From bottles and labels to entire product lines, these mockups provide a realistic representation of your work in a physical context. For those exploring different options, Dealjumbo and Placeit are fantastic platforms that offer a wide range of mockups to suit various design needs.

Conclusion

Designing a brand for a natural hand soap in Adobe Illustrator is an adventure that blends creativity with sustainability. The 2024 trend towards natural products is not just a design challenge but an opportunity to contribute to a greener planet. By paying attention to details, from the choice of colors to the selection of typography, and utilizing resources like Envato Elements and GraphicRiver, designers can create packaging that not only looks beautiful but also resonates with eco-conscious consumers.

All you need for tutorial

Leaf photo:

1. https://www.freepik.com/premium-photo/monstera-delicosa-plant-leaf_16283390.htm

Fonts:

1. https://www.dafont.com/leky-calgria.font
2. https://fonts.google.com/specimen/Playfair+Display

Mockups:

https://elements.envato.com/ru/spa-soap-product-mockup-2-PTA2SM9

Video source: DESIGNING A BRAND (PACKAGING) A NATURAL HAND SOAP IN ADOBE ILLUSTRATOR. TREND 2024